You are brand & reputation managers, digital marketers, social media practitioners who understood the importance of social media and the fundamental shift that is …in consumer.
You understand the enormous value of building a community around your brand, that will be the platform for marketing messages.
You believe that building relationships and engaging the customers or prospects will continually deliver results. You may work for an organisation, where measuring progress and refining marketing efforts is always high on your priority list.
You are the thought leaders of the pack, research extensively, but careful in approaching this new area. You see that testing and trailing projects with your data is the only way to get you the learning, that is needed to improve your social marketing business model.
Our philosophy for social marketing
We believe social marketing is about building a community and growing it with relevant and valuable content. Designing content that is valuable, and measuring the resonance of the message/campaign becomes a primary focus of social marketing.
For Persona, Social marketing =
Growing a community that has interest in your industry and
Continually engage the consumers with relevant and valuable contents